Google Shopping Management Services for Ecommerce

Spark Factory is a leading Google Shopping Management Company in Virginia Beach, Virginia. We provide Paid Search Management & Shopping Management Services to help companies just like yours achieve an average of 152% return on investment (ROI). Google Shopping is a division of AdWords,? These days with COVID-19, more and more people are shopping online, mostly with their mobile devices.? Getting your online store optimized with the correct product data in a google ads campaign is critical to staying in business.

What is it?

Google Shopping campaigns, also called Product Listing ads are within Adwords. There are an array of types of campaigns that must be combined to create the best ROI. They are a great way for e-commerce businesses to get their products in front of more buyers. If you’re a business that relies heavily on e-commerce, then the Google Adwords Network can take your business to the next level. These campaigns speak to the needs of businesses that sell online and want to compete in the online marketplace.?

Google ads accounted for 76.4% of US retailers search ad spend, resulting in 85.3% of all clicks on AdWords and Google Shopping campaign ads. Google Shopping, is the largest e-commerce marketplace and will take Google Search to a whole new level.? Costs are often lower with a Google Shopping campaign compared to the Search Network (text ads).? And you’re more likely to get a sale out from your product feed on Google Shopping. However, if you want to combine the power of the Shopping Network, pay-per-click (PPC), organic traffic through search engine optimization (SEO), and/or social media marketing, Spark Factory’s award-winning team has you covered! Call or text us today.

Google Smart Shopping campaigns can appear deceptively simple.? But don’t kid yourself.? Without knowledge and experience, you are losing exposure, revenue, and profit margins.? The learning curve is high, and mistakes are costly! Shopping campaigns require frequent maintenance after launch in order to produce positive ROI. You need a Google Partner to maximize your return on investment and help you scale your business in ways you can’t imagine with traditional sales strategies.

Why Hire a Google Shopping Management Company?

Spark Factory is a Premier Google Partner, a certification reserved for a select few advertising agencies that have repeatedly demonstrated the highest levels of success. ? Our whole team is Google Certified in all areas.? Because of volume and results, Spark Factory has a dedicated specialist at Google who only works with 9 other agencies; where most Google Partners share a representative with hundreds of other businesses.? What does that mean for you?? You have the power of Google on your side, analyzing your campaigns and making recommendations based on their extensive data.
Our primary focus is ensuring that you are as profitable as possible, so your business can skyrocket.? We implement strategies that avoid overspending and wasted ad spend on keywords that rarely convert.? We are constantly testing your bids, and analyzing which keywords, products, devices, and audiences are delivering the best results and leading to the most conversions for your e-commerce business.

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Google Shopping Management & Remarketing

We enhance your Shopping campaigns with remarketing customers who have already shown an interest in your brand and its products so you stay top of mind. normally referred to as Cart Abandonment. By utilizing Google’s Merchant center, along with product data. We are able to build out comprehensive product feeds using your product data. These feeds help you sell online. Which results in more items in your shopping carts. Local inventory is another method we use to help your business grow. Even smart shopping campaigns combined with remarketing work hand in hand with AdWords. While it appears simple on the surface, its not. Understanding budgets, routing, negative keywords, search terms can get quite complex. With Google Ads, you need to first understand what is the right budget to gain results. That’s where we come in. Spark Factory will analyze your market to determine the best starting budget. Next, we will establish a test market or flight as we call it. Following this, we will grow your business by optimizing your campaigns. As Google pros, we can quickly identify failing campaigns through customized scripts. Which alert us or turn off your campaigns until the following day. So you will never have to worry about missing your target Cost Per Acquisition. Having the right partner makes a big difference in your bottom line when it comes to selling online.?

Let’s clean up your feed, optimize your campaign, add the budget-hogging negative keywords and get the much-deserved ROI today!? Start getting maximum exposure of your product in the Google ads space with a maximum return of investment for every dollar spent.

Fun Facts About Mobile Shopping

Oh before you go, here are some fun facts about Google ads that will help you sell online:

Mobile devices generate 87% of clicks on paid Google search results.

It is expected that more than 96%? of users will shop online in 2020.

Over 86% of smartphone users looked up information online first.

Nearly two-thirds of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

We could go on, but you get the idea — mobile is where it’s at. So, if you’re creating ads, they should be mobile-responsive at the very least. And, given that mobile traffic isn’t going away, it’s probably time to start thinking mobile-first.

If you want to get your products in front of more customers, keep your inventory moving, and your profits soaring, contact a Pro at Spark Factory today for a 15 minute consultation.?


The Role Of PPC Advertising

Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and bid
amounts inevitably climb. But pay per click can fill a few important roles


Profitable Pay Per Click Requires A Perfect Blend Of Mathematics And Strategic Planning Explained

We provide marketing services to startups and small businesses looking for a partner for their digital media. We work with you to drive traffic to your online stores, not for you.

Get Quick Results

Compared to other online marketing methods, PPC is the only one that offers immediate results. As soon as you launch your campaign, the ads will be on the screens of your customers. A few things take some time though, and these are ads, landing page creation, and product feed.

Gain Full Control of Marketing Efforts

When compared to other marketing options, PPC offers complete control when it comes to deciding how you want to get your message out there and how much money you want to spend. What’s even better, if you see that the campaign is performing poorly, you can make changes on the go and see how they reflect your goals.

Measure and Track Success

Well-executed PPC management will allow you to measure and track the success of your PPC campaign. You will be able to discover in real-time what the money you invested in marketing is worth. By tracking key performance indicators such as impressions, clicks, and conversions you will know exactly whether everything is going according to plans.

Get Your Hands on Powerful Data

Any PPC campaign will generate very powerful product data. With good PPC management, you will be able to salvage this data and use it to create a strategy for your other marketing efforts. For instance, your next content marketing or SEO strategy can be based on the performance of each keyword used in a PPC campaign to further optimize your online stores.
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